Business Genre Post

The genre I will be choosing to explain in this blog post is the business genre. They include discussions of accounting, finance, sales, marketing, management, etc while exploring the current events of business trends around the world.The conventions of the business genre magazine include the updated discussion of global markets and finance. They usually use trends and developments to convey the most important topics to their target audience in exclusives and headlines. This further emphasizes their intended purpose to portray the study of business around the world.

Business magazines also reinforce their topics through the production techniques they display throughout the magazine. Dark colors, like navy blue, symbolize power and masculinity, which is commonly seen on covers and headlines of business magazines. The color directs the target audience to focus their intent to demonstrate unparallel perspectives on business and economic views. Their simplicity and placement of phrases on the cover are kept to a minimum because it demonstrates the sophisticated voice they project. Specific font designs are used to heighten how they are presented; the magazine company or writer has demonstrated an advanced, wordly voice so the information they share is at an educated level. Furthermore, their front covers can present a celebrity that has the high prestige that the magazine wants to embrace. They use icons to endorse their message and appeal to their target audience which leads to higher attraction to the magazine.

For example, Fortune magazine is a multinational company that discusses national business areas that distinguishes themselves from their competitors by including long, featured articles. These articles discusses accounting, finance, international business, and marketing sales that are recent current events around the world. A recent article in their November 2018 edition discusses Apple’s new discount for veterans in their store. This 10% discount in stores and online is portrayed in a long article that discusses the features on business and economy.

Another example for the business magazine genre is Forbes magazine. Forbes magazine is known for their invested articles relating to the business industry, such as marketing, advertising, sales, and management. They utilize similar production techniques of a business genre magazine for their cover page. In the August 31, 2018 issue of Forbes magazine, they feature Kylie Jenner as the celebrity on their cover page. She exemplifies the role to model for a business woman. She is dressed in a navy blazer with a blank white cover surrounding her.

Examples of other similar magazines in the business genre are Entrepreneur, Fast Company, Harvard Business Review, Black Enterprise, and Hawaii Business.