Portfolio Project Research

For the Portfolio project, The research I started conducting was about genre that I wanted to focus my magazine on. Issues with genre concern cultural differences and audience exposure and expectations. I want to focus specifically on health and fitness genre for magazines, which has a target audience of mostly young adult males who have an age range from 18 to 26 years old and typically are from middle to high class socioeconomic status. there are no specific characters for the magazine, but we can use celebrities who have profoundly been involved with the health and fitness world.

Technical elements that will be used to gear involvement with the magazine include consumption patterns. consumption patterns describe where the magazines will be distributed in stores and how they are displayed. Subscriptions are a way of distribution for certain magazines, so the target audience needs to be studied to understand this. The stylistic approach for magazines depends on the appeal to the target audience and their unchallenging genre conventions at the beginning. for example, for health and fitness magazines artistic is not always better. Consumers like to see images of other people, which focus on certain celebrities who have made a brand for themselves within this genre, such as Dwayne Johnson.